Kacamayang City Park Pekanbaru
Environmental Graphics Design Study
CLIENT
BRAND
PROJECT
: PT. VIAeight Indonesia
: City Integrated Advertising
: Product Development, Business Strategy,
Marketing tools
A GLIMPSE
As Part of "Movement to 100 Smart City in Indonesia" a program from Indonesia Ministry of Communication and Informatics, VIAeight has an opportunity to explore the pilot project on Pekanbaru City. After several studies adhered to find the potential and behaviors of local people of Pekanbaru, we strive to collect all the data as a masterplan of Environmental Graphics Design study to be implemented at Kacamayang City Park.
Located at the heart of Pekanbaru City on Jl. Sudirman, Kacamayang city park become one of the alternative entertainment public spaces. With a new experiential spot for the brand to interact with its audience and provide more comfort street furniture inside the park.
UNVEILING PEKANBARU POTENTIAL
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BEFORE CONDITION
As the most highest GDP among provinces in Sumatra, Riau keep on progress developing their city to become more attractive for the investor, tourist and local citizen itself. Unfortunately the city have less entertainment / public interaction space. Visiting near cities outside Pekanbaru become one of the option for people who stay in the city. Pekanbaru citizen need more public space for recreation and relaxation in the city.
Since we plan to upgrade Kacamayang Park with street furniture, ornamental signage, and other education & culture activity team up with local government & local community, Pekanbaru citizen can have alternative recreation spot at the city center. Meanwhile we help the government upgrade the public facilities, an open opportunity to get a massive brand exposure, close the gap between the brand to their consumer, and create a wide space of brand experiences, will become a new standard of OOH and the games will changes
WORK IN PROGRESS
Pekanbaru peoples can spending leisure time all days as short as go to the heart of the city, only 15 minute from the International Airport Sultan Syarif Kasim II Pekanbaru. Anyone who attends to Pekanbaru can enjoy alternative entertainment in public space, increase citizen emotional health to interact more in public space, and become alternative space for the brand to engages their potential consumer.
EXPERIENCES 360 VIRTUAL REALITY VIDEO