OBJECTIVE

Introducing MIGO as a VOD (Video On Demand) mobile app, offering affordable watching passes by daily, weekly and monthly packages. Consumers can watch entertainment and education content without being distracted by a limited quota package (Gak Pake Kuota), slow connection (Gak Pake Lemot), and without ads (Gak Pake Iklan).   

 

CHALLENGE

A new way to watch movies and educational videos in the MIGO app needs to be delivered by direct communication, yet offering fresh storytelling. This led the creatives to use comedy-style video ads, allowing more flexible room for the actor gimmicks and art properties as a surprise element.